Official Brand Hub
True Beauty Aesthetics
PA-C-led Master Expert Injectors with a full-face balancing philosophy, Southern warmth, and a commitment to results so natural that patients look like the best version of themselves — never "done."
Brand Foundation
Mission
To provide expert, personalized aesthetic care that celebrates and enhances each patient's natural beauty — creating results so artful that people simply say "you look wonderful," never knowing why.
Vision
To be Mount Pleasant's most trusted aesthetic practice — known for clinical expertise, genuine warmth, and a full-face balancing philosophy that honors the individual and delivers results that last.
Brand Story
True Beauty Aesthetics was founded by Malissa LaRoche, PA-C — a woman whose career in aesthetic medicine grew from a deep belief that real beauty is not manufactured but revealed. As a Physician Assistant-Certified and Master Expert Injector in the heart of Mount Pleasant, Malissa built a practice where the standard is never "dramatic" — it's "bespoke." Her approach, centered on full-face balancing rather than feature-by-feature correction, has earned her patients who drive hours round-trip for results that look unmistakably natural. Featured in Mount Pleasant Magazine and as a podcast guest on the Charleston Women Podcast, Malissa is part of the community she serves — and it shows in every interaction, from complimentary 2-week follow-ups for first-time neurotoxin patients to the genuine warmth of the team she has assembled.
Target Audience
Predominantly female patients aged 30–65 in Mount Pleasant and the greater Charleston, SC area seeking natural injectable and aesthetic treatments, who value natural-looking results above all else, are skeptical of "overdone" work, and prize a long-term, trusted, relationship-oriented provider over the cheapest or most convenient option.
Current assets: 3 branded properties plus the core website and social channels.
Location & Contact
Main Office
1100 Queensborough Blvd, Suite 101
Mount Pleasant, SC 29464
Areas served
Greater Charleston, SCMount Pleasant, SCDaniel Island, SCNorth Charleston, SCWest Ashley, SCJames Island, SCDowntown Charleston, SCSummerville, SCFlorence, SCMyrtle Beach, SC
Services
4 areasInjectables
- Botox & Daxxify (neurotoxins / neuromodulators)
- Dermal Fillers — Juvederm collection, RHA (Resilient Hyaluronic Acid) collection, and Skinvive microdroplet injections
- Ariessence Growth Factors (PDGF serums) — frequently offered as a combination add-on with SkinPen Microneedling
Skin Treatments
- Laser Skin Resurfacing (Palomar Icon System with Skintel melanin reader)
- DiamondGlow Facial
- SkinPen Microneedling (with optional Ariessence growth factor add-on)
- Dermaplaning
- Customized Facials — including Classic, Anti-Aging, Backcial, Eye Mask, and SkinMedica Chemical Peels
- Head Spa (scalp wellness treatments)
Beauty Services
- Lash and Brow Services — Lash Tint/Lift, Lash Extensions *(new)*, Brow Tint/Lamination; performed by Amy Mounce, LE, whose background in oculoplastic surgery makes her the practice's eyelid specialist
- Waxing Services — Brow, Lip, Bikini, Brazilian, Arm/Leg
Wellness and Medical
- Weight Loss Injections (GLP-1 / semaglutide, PA-C-monitored, with nutrition counseling)
- Professional Skincare Products — hand-selected by Alana McCann, LE; medical-grade; available in-practice
Providers
Malissa LaRoche, PA-C
Owner / Master Expert Injector
Physician Assistant-Certified (PA-C) since 2000; Master Expert Injector; 18+ years aesthetic experience
Specialties: Full-face balancing; neuromodulators (Botox, Daxxify); dermal fillers (Juvederm, RHA Collection, Skinvive); Ariessence growth factors
Rebecca Johnson, PA-C
Master Expert Injector / Weight Loss Program Provider
Physician Assistant-Certified (PA-C); Master Expert Injector
Specialties: Dermal fillers; SkinPen microneedling; weight loss injections (GLP-1 / semaglutide); nutrition counseling
Alana McCann, LE
Senior Aesthetician & Waxing Specialist
Licensed Aesthetician (LE); 15 years' experience
Specialties: Customized facials; comprehensive waxing techniques; brow design and maintenance; head spa and scalp treatments; chemical peels; lash and brow services; at-home skincare regimen guidance; professional skincare product curation
Amy Mounce, LE
Aesthetician / Eyelid Specialist
Licensed Aesthetician (LE); 11+ years in oculoplastic surgery
Specialties: Facials; Head-Spa therapies; lash tint/lift; lash extensions *(new)*; brow tint/lamination; eyelid hygiene and health
Michelle Gurny, LE
Aesthetician
Licensed Aesthetician (LE)
Specialties: Facials and relaxation treatments; DiamondGlow facials; waxing services; medical-grade chemical peels
What the Brand Is Built Around
- Artistry — expert, full-face aesthetic vision that treats each face as a whole aesthetic system
- Clinical expertise — PA-C-level providers with a higher clinical credential than most med spas
- Personalization — bespoke, anatomically tailored results that honor the individual
- Southern warmth — genuine hospitality and community belonging that is structural to the practice, not a veneer
- Natural results — always the standard, never negotiable; "well-rested" and "refreshed" are the measures of success
- Honesty — a moderate approach; consultations are conversations, not sales pitches
What Sets Them Apart
- Both lead injectors are Physician Assistants-Certified (PA-C) — a higher clinical credential than most med spas that rely on RNs
- Proprietary "full-face balancing" approach to injectables — treating facial harmony as a whole-system aesthetic goal, never spot-treating in isolation
- Complimentary 2-week follow-up for all first-time neurotoxin patients — a meaningful trust signal and care differentiator
- Honest, non-pushy consultation culture — patient testimonials consistently confirm: "she genuinely wants to help you instead of pushing expensive treatments"
- Long-term patient relationships, including multiple documented 8+ year relationships
- Woman-owned practice with a woman-led clinical team
- "Drive-worthy" reputation — patients drive eight hours round-trip for appointments
- Featured in Mount Pleasant Magazine; podcast appearances on Charleston Women Podcast and Practice Management Insights Podcast
- Allē provider (Allergan loyalty rewards program)
- Palomar Icon System with Skintel melanin reader — laser resurfacing is safe across diverse skin tones
Official Social Channels
2 channels