Nationally sought expertise. Local, personalized care.
Movassaghi Plastic Surgery & Ziba Medical Spa
The only plastic surgery practice in the Eugene/Lane County area led by a Harvard-trained, double board-certified surgeon who is simultaneously President of The Aesthetic Society — delivering world-class expertise with the personal attention of a deeply rooted local practice.
Brand Foundation
Mission
To bring nationally recognized surgical expertise to the Eugene community — delivering personalized, compassionate plastic surgery and medical spa care that respects each patient's individual goals and reflects the highest standards of the specialty.
Vision
To be Oregon's most trusted plastic surgery practice — led by a physician who sits at the very top of his field nationally, yet remains genuinely committed to the community he has called home for more than two decades.
Brand Story
In 2002, Dr. Kiya Movassaghi made a deliberate choice. After 14 years of training and practice in Boston — an MD from Harvard Medical School, a DMD from Harvard Dental School (graduated magna cum laude), a maxillofacial surgery residency at Massachusetts General Hospital, a general surgery residency at Beth Israel Deaconess Medical Center, and a plastic surgery residency in Harvard's Combined Plastic Surgery Program — he could have practiced anywhere. He chose Eugene.
He chose it because it is a place where excellence and community can coexist. A university town with a culture of health, nature, and authenticity. A place where a surgeon with national credentials could build something that mattered locally — practice by practice, patient by patient.
More than two decades later, that choice has been validated 14 consecutive times by the Eugene Register-Guard's Community's Choice Award. The community Dr. Movassaghi chose has chosen him back, year after year.
Today, he leads not just a practice but a national conversation. As President of The Aesthetic Society in 2024 — the most prestigious elected leadership position in plastic surgery — Dr. Movassaghi brings to Eugene the same expertise sought by patients across the country and by the specialty's most respected institutions. Alongside the surgical practice, Ziba Medical Spa — named for the Persian word for "beautiful" — provides Eugene with physician-supervised aesthetic treatments that meet the same clinical standard as everything else in the practice.
The tagline says it plainly: "Nationally sought expertise. Local, personalized care." At Movassaghi Plastic Surgery & Ziba Medical Spa, those aren't competing values. They are the same thing.
Target Audience
Predominantly women (with men actively served) ages 32–62 in Eugene and greater Lane County and across Oregon, university-educated and middle to upper-middle income with an outdoors-active, health-conscious lifestyle. They value community reputation and word-of-mouth above all, research thoroughly, and want world-class, natural-looking results from a credentialed surgeon who feels genuinely present in the local community.
Current assets: 4 branded properties plus the core website and social channels.
Location & Contact
Main Office (Garden Way Medical Clinic)
330 South Garden Way, Suite 100
Eugene, OR 97401
Areas served
Services
6 areasBreast
Face
Men's Procedures
Non-Surgical & Ziba Medical Spa
- Botox
- Juvéderm
- Restylane
- CoolSculpting
- Radiofrequency Microneedling
- Laser Skin Treatments
- Chemical Peels
- HydraFacial
- Dermaplaning
Technology & Patient Tools
Providers
Dr. Kiya Movassaghi, MD, DMD, FACS
MD, DMD (magna cum laude), FACS; Board-Certified, American Board of Plastic Surgery (ABPS)
Specialties: All surgical procedures; consultation oversight of all practice services
Karen — Nurse Injector
RN; AlliedPro member
Specialties: Aesthetic injectables — Botox, Juvéderm, Restylane, dermal fillers; surgical nursing
Casey — Advanced Medical Aesthetician
Licensed Advanced Medical Aesthetician; AlliedPro member
Specialties: Facials, chemical peels, laser treatments, skincare consultations
Rachel — Advanced Medical Aesthetician
Licensed Advanced Medical Aesthetician; AlliedPro member
Specialties: Personalized skincare, facials, results-driven treatments
Affiliated Brands & Companies
Ziba Medical Spa
sisterMedical spa sub-brand sharing the same physician (Dr. Kiya Movassaghi), address, and patient base
www.zibamedspaeugene.comWhat the Brand Is Built Around
- Clinical excellence and intellectual rigor — the surgical standards of Harvard training, applied daily in Eugene
- Genuine community investment — 20+ years of local presence, 14 community awards
- Patient-centered, personalized care — never a one-size-fits-all approach
- Transparency and honest consultation
- Continuous learning and national leadership — Dr. Movassaghi actively shapes the specialty through teaching, research, and leadership
- Cultural intentionality — from the meaning of "Ziba" to the way the practice is built, beauty is understood as something deeper than surface
What Sets Them Apart
- Harvard-trained MD and DMD (magna cum laude) — an extraordinary dual credential rarely seen in plastic surgery
- President, The Aesthetic Society (2024) — the pinnacle of elected leadership in aesthetic plastic surgery globally
- Director of an Aesthetic Society-endorsed aesthetic fellowship program — trains the next generation of plastic surgeons
- Editor, *Shaping the Breast: Optimizing Outcomes in Breast Augmentation* (2021) — published textbook authority in the field
- 20+ peer-reviewed scientific publications; Traveling Professor, American Society for Aesthetic Plastic Surgery (2018–2020)
- Clinical Assistant Professor, Oregon Health & Science University
- 14-time winner, Eugene Register-Guard Community's Choice Award — "Favorite Cosmetic Surgeon"
- Ziba Medical Spa: 5-time "Best Medical Spa" winner (2019, 2022–2025)
- Allergan Diamond Practice (2018)
- AI procedure simulators (face and breast) for enhanced visualization
- Treatment Explorer tools (women's and men's) for guided patient education
- NeoGraft hair restoration — a specialized technology with its own dedicated men's page
- Virtual consultations for out-of-town patients
Official Social Channels
1 channel