Cake Websites & More, LLC

To help specialized professionals — particularly physicians and attorneys — reach the right audience through authentic branding, organic search engine optimization, and holistic marketing support grounded in two decades of industry expertise.

Founded in 2001 by Aimee Ellingsen, Cake Websites & More began as a small web design firm in North Carolina. Aimee had been designing and coding websites since 1996, and she built Cake around a philosophy of doing effective work without the waste. In 2010, Clark Mackey — an SEO expert who had been consulting independently since 1999 — joined as co-owner, bringing deep technical search expertise that complemented Cake's creative foundation. When Aimee retired in 2024, Clark became the sole owner, continuing the agency's tradition of straightforward, results-driven marketing.

Over more than two decades, Cake has grown into a 12-person, full-service agency with a deliberate specialization in cosmetic medicine, medical spas, healthcare law, and legal marketing. Many clients have stayed with the agency for 15 years or more — a testament to the trust-first, hype-free approach that defines the brand. Cake doesn't chase trends, attend every conference, or promise to be the cheapest option. Instead, the team applies a healthy dose of skepticism to choose what works, combining captivating design, smart content, technical SEO, and data-driven strategy to help clients grow sustainably.

Practice owners, partners, and administrators with marketing budget authority, ages 35–65, of high income at established medical and legal practices across the U.S. (concentrated in the Southeast). They take their professional reputation seriously, value quality and substance over flashiness, are skeptical of agencies that overpromise, and seek a specialist long-term partner who understands their regulated industry and can grow practice revenue through qualified, measurable leads.